Ana Balentović has been a TV and media producer for 20 years, developing and producing original and adapted, scripted and non-scripted IPs for, among others, HBO/Max and RTL group, both on the production and broadcasting side, and she has also worked with IPs and transmedia within gaming.

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Ana also has diverse media communication experience, from journalistic experience during her studies, then working in political PR at the beginning of her career, to being a social media manager and most recently a brand manager for a Swedish tech product and digital communications manager for a Swedish non-profit.

 

From 2020 to 2023 Ana worked as the IP/transmedia manager within the marketing department for a gaming publisher Raw Fury in Stockholm, Sweden, where she collaborated with international partners, TV production companies and streamers on developing various projects based on gaming IPs.

 

In 2017 Ana was named Development Executive for HBO in the Adria region and in 2019 she went on to develop and produce the first high-end HBO crime series for the region of over 20 million people, called USPJEH (Success), written by Marjan Alčevski and directed by the Oscar-winning director Danis Tanović. The series was a regional and European success and was also streamed on HBO in the US.

 

Through her own company, Female Character/Ženski lik, from 2015 to 2020, she worked as the development executive and producer for various international and European media companies including afore mentioned HBO/Max, and for Fremantle and ContentLab&Factory in SE Europe, as well as a fiction consultant for production companies in the Nordics.  

 

From 2004 to 2015 Ana worked as the broadcasting producer for RTL Group, at its Croatian affiliate, RTL Televizija, where she developed and produced over 1000 hours of content. She first worked in non-scripted/entertainment as well as in the news department, and from 2011 onward focused almost exclusively on RTL’s prime-time fiction projects, including sitcoms and telenovelas.

 

Ana started her media career in 2001 when she worked for a non-profit organization IRI (International Republican Institute), organizing and leading PR sessions, trainings and events for various political figures and organizations in Croatia.

 

Ana studied Law and Political Sciences at the University of Zagreb, Croatia.